a:care is a pioneering program to educate healthcare professionals (HCPs) and empower patients to improve adherence to their treatment.
We know that despite new blockbuster drugs being launched every year, the number one thing we can do today to improve the health of the overall population is to increase adherence to treatments. That’s why, as part of our relentless work to improve people’s health, we’re working on ways to help more people follow their doctor’s advice more often.
Adherence to medical treatments is a challenge. While the reasons behind this are varied and complex, and driven by patient behavior, the impacts that this has on our health and on our healthcare systems – from the cost of treatment to rising morbidity and mortality – are enormous.
Adherence is a repeated and ongoing health behavior. If patients are not adherent, they need something to help them change their behavior. Using theory-driven, evidence-based behavioral interventions can influence patient health.
Armed with advances in technology and behavioral science, Abbott is moving from thinking about how to treat disease to how to treat patients, to take a unique and holistic approach to address adherence.
Our a:care program, provides tools and methods to improve adherence. We support the education of healthcare professionals, and empowerment of patients and caregivers to change behavior. It is all about nudging patients in the right direction to ensure they can follow the advice and prescribed treatment from their HCP. Through a focus on how patients actually behave, rather than how they should behave, by applying technology for good, and by rethinking what it means to provide care, we can help patients take charge of their health.
This is adherence reimagined. This is care empowered.
At Abbott, we’re all about helping patients live their best lives through better health. In our medicines business, that means not just developing treatments, but being the company that transforms the way patients in emerging markets use medicines, so that they can live better.
As part of our relentless work to improve patients health, we are working on innovative approaches to help patients, doctors and caregivers improve adherence levels by shifting thinking from how to treat diseases to how to treat patients.
Our unique approach to improving adherence represents a new world of educating and empowering HCPs and patients, driven by the intersection of behavioral science and technology. Partnering with globally recognized behavioral science experts and leading voices in the medical community, we are working together towards a common goal to improve adherence.
Our focus is on providing educational tools and resources for HCPs, and providing HCPs and their patients with interventional tools to help improve adherence.