A:CARE CONGRESS 2024
Adherence is a behavior.
Do we have the right one?

The global challenge

Half of the patients do not take their medication as advised and one-third never fill their prescriptions1. Medication non-adherence is a significant global health issue, leading to worsened clinical outcomes and increased healthcare cost2.

Do patients simply forget?
No! It’s far more complex.

Medication adherence is a complex human behavior1.

An innovative approach

Abbott aims to address the challenge of non-adherence through it’s a:care program, which merges digital health and behavioral science to improve patient engagement with their treatment.

Join us at the forefront of change at the biggest global gathering of healthcare professionals, as we launch the 3rd edition of:

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Diving deep into human behavior, this year’s congress goes beyond surface-level solutions:

  • Focus deeper on the complexities of human behavior driving non-adherence
  • Explore the impact of a reality involving new technologies and artificial intelligence.

Join the transformation: The congress invites healthcare professionals globally to share strategies and insights on transforming care practices, emphasizing patient-centric approaches and the role of behavioral science in fostering medication adherence

Program

A groundbreaking and inspiring program

Armed with key themes such as the global impact of non-adherence, behavioral insights, and the role of technology in physician-patient relationship that will equip you with the latest tools and strategies to address non-adherence.

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Speakers

A confluence of distinguished experts

Chaired by luminaries of behavioral science Dr. Sheri D Pruitt (USA) with Prof John Weinman (UK), the congress feature sessions from 12 renowned international experts across various specialties and therapy areas.

Embrace the challenge, change the narrative!

Explore how the right behaviors lead to adherence.

Redefine Healthcare Standards


Registration is free! Globally accessible. You can participate from anywhere!

Endorsed by

References

  1. Lam Wai Yin and Fresco Paula. Medication adherence Measures: An overview. Biomed Res. Int. 2015; Oct 11 
  1. Khan R, Socha-Dietrich K. Investing in medication adherence improves health outcomes and health system efficiency. OECD Health Working Paper No. 105. 2018