The a:care program on adherence has been designed in collaboration with globally recognized experts in behavioral science and thought leaders across disease areas, to develop a unique expertise in improving adherence through behavioral science.
The program aims to help reinforce the alliance between the patient and their healthcare provider team. a:care offers information and training to healthcare professionals to help them identify and manage patients’ behavioral, emotional and psychological drivers which impact adherence. Ultimately, this empowers patients to recognize and build new behaviors that are personalized to their lifestyle and state of mind.
A key part of our educational tools is the series of masterclasses, developed with globally respected expert in behavioral science to share the latest behavioral science techniques on how to best help patients on their health journey.
Each masterclass is accompanied by a series of articles relating the insights on behavioral science back to clinical practice .
lobally, it’s estimated that 30-50% of medicines prescribed for long-term illnesses are not taken as directed1. In this session, Professor John Weinman highlights key factors for non-adherence and how behavioral science, combined with digital tools, may help remedy this issue.