Session videos

Cardiovascular diseases are a perfect example of a chronic disease where motivational tools can improve adherence. For example, one in seven heart attack patients stop taking prescribed treatment one-month after receiving a stent which improves blood flow to the heart1,2. Understanding aspects of behavioral science, including Prochaska and Di Clemente’s Stages of Change Model, can help…

Medication adherence may be simple for acute, short-term diseases, but adherence becomes more difficult for chronic conditions when patients may not immediately realize the benefit of a treatment or intervention. Adherence is similarly difficult in patients with silent disorders, like hypertension, dyslipidemia or diabetes who are at risk of serious, life-threatening complications like stroke or heart attack.…

Globally, it’s estimated that 30-50% of medicines prescribed for long-term illnesses are not taken as directed1. In this session, Professor John Weinman highlights key factors for non-adherence and how behavioral science, combined with digital tools, may help remedy this issue. Prof. Weinman emphasized the need to raise awareness of the depth of non-adherence to medicines…